Vision Bridge Partners Co., Ltd. announced that it will officially open a new photocard service, 'Timepiece,' through its global K-POP fandom platform, 'HIGHER,'
'Timepiece': A Narrative Content Service Featuring Artists' Special Moments
'Timepiece' is more than just a photocard; it is a narrative-based service that captures the special moments fans want to remember forever. These moments include an artist's thrilling debut stage, the emotional first-place win, a dazzling comeback performance, and concerts—all from the actual locations where fans shared the experience.
Fans can collect these fragments of the artist's time to complete a shared story. Notably, the service exclusively provides content from music broadcast stages, such as MBC Show! Music Core, allowing fans to vividly relive the memories.
ATEEZ's History Documented in Timepiece, Starting with the 'GOLDEN HOUR' Series on October 31st
The official service launch will begin by sequentially releasing Timepieces documenting ATEEZ's history since their debut, with new releases every week. The first reveal will take place on the afternoon of October 31st, featuring a large-scale release of Timepieces for the total of four albums in the recently released 'GOLDEN HOUR' series.
Following this, the 'THE WORLD,' 'ZERO,' and 'TREASURE' series will be released sequentially each week in reverse order of their release. This will allow the fandom, ATINY, to look back at ATEEZ's brilliant moments. Timepiece vividly captures not only the album concept photoshoots but also the artists' appearances on music show stages during their promotion periods. The service has also added various fun elements to boost fans' desire to collect, such as random draws from all Timepieces, and random draws specific to each album.
Global Fandom's Enthusiastic Pre-Launch Participation Boosts Official Service Anticipation
The response from the fandom to the 'Exclusive Selfie Timepiece Random Draw Event,' held to commemorate ATEEZ's 7th debut anniversary prior to the official launch, was explosive. During the event period, service subscribers increased sharply, recording an average of over 30,000 downloads per day. The active participation of the global fandom, particularly from the US, Japan, and Southeast Asia, drove the proportion of overseas subscribers to over 80% of the total, significantly raising expectations for the official service.
Future Plans: Physical Collection and Community Features
Vision Bridge Partners plans to add various features within the year, including a printing service that will allow users to own physical copies of their Timepieces. They also plan to build a community ecosystem where users can display their collected Timepieces, view each other's collections, and communicate.
A representative from Vision Bridge Partners stated, "Timepiece is beyond simple content; it is a record of time created together by the fans and the artists," and added, "We will continue our innovation, using technology to engrave the excitement and passion of the fans, and the brilliant connection between the fans and the artists".
All Copyright Reserved © The Beyondpost
